万博体育账号忘记了

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李赋刚:从行业新物种到商业生态系统的进化之路

发布时间:2017-12-14 15:15:58
  

TIM图片20171214152009.jpg 

  TU:HAICHUANGUOJIKONGGUDONGSHIZHANG LIFUGANG

  TAZHUCAOGUODUOQIZHENJINGYEJIEDEDABINGGOU,BEISHOUQIYEJIARENKEDEDINGCENGSHEJIDASHI、XINGYESHAOYOUDEFUHEXINGZHUANJIA,FUDAOGUOSHANGQIANJIAQIYEZHUANXING——HAICHUANGUOJIKONGGUDONGSHIZHANGLIFUGANG,ZUOKE“KANJIANWEILAI”YINGSHENGZHIBOSHI,FENXIANGTADEJIAZHIJUEJINZHISHU!

  SUCAILAIYUAN:KANJIANWEILAIZHONGGUOQIYEYUNFENGHUI

  QIYEDEFAZHANSHI——“LUNHUI”YU“JINHUA”

  l HEWEI“LUNHUI”?

  “CHUNXIAQIUDONGSHIYIGELUNHUI;SHENGLAOBINGSISHIYIGELUNHUI。NEIME,QIYECONGCHUCHUANGQI,DAOFAZHANQI,DAOCHENGSHUQI,DAOSHUAITUIQI,YESHIYIGELUNHUI。KEYISHUOLUNHUIBANSUIZHERENHUOZUZHIZAICHENGZHANGZHONGXIAOWANGDEQUANGUOCHENG。”

  “LUNHUI”YOURUMAOLVLAMO,BUDUANZHUANQUAN,MEIYOUKAISHIYEMEIYOUZHONGJIE,DUIYUTADESHENGMINGZHUANGTAIERYAN,MEIYOUSHIXIANZHIDEJINBU,ZUIHOUJIANGSUIZHESHIJIANLIUSHI,YIBUBUZOUXIANGNENGLIANGSHUAIJIANDEGUOCHENG。

  l HEWEI“JINHUA”?

  “RENMENSUOZHUIQIUDECHAOTUOLUNHUIZHISHANGDEKECHIXUDEFAZHANZHUANGTAI,WEIZHIJINHUA。”

万博体育账号忘记了  QIYERUGUOYAOBAITUOLUNHUI,SHIXIANKECHIXUDEFAZHANJINHUA,JIUXUYAO“JINHUA”--JIZHUANXINGSHENGJI。

  l YIJIAQIYECONGXIAODAODAXUYAODUOSHAOSHIJIAN?

  WEISHENMEXIAOMI、DIDI、MOBAIDENGQIYE,CHUCHUANGWENSHIBUDAOLIANGNIANJIUNENGGOUYIJUNTUQICHENGWEIXINGYEDELINGPAOZHE,ERYOUDEQIYEJIAXINXINKUKUDEPINBOYISHENGSHOUZHENEIJIAQIYE,QUEMEIYOUTAIDADEJINZHAN,SHENZHIMEIKUANGYUXIAJUBUWEIJIAN。ZHEIZHONGKANSICHONGMANMAODUNDESHANGYEXIANXIANG,DAODISHIYIZHONG“WUXINCHALIULIUCHENGYIN”DEOURAN,HAISHI“YOUXINCHAHUAHUABUKAI”DEBIRAN?

  HENMINGXIAN,HENDUOQIYEXIHUANCAIYONG“YIBUYIGEJIAOYIN、WENZHAWENDA”DEFAZHANMOSHI,ERZHEIZHONGGUNXUEQIUSHIDEFAZHAN,YIJINGBUZAISHIYONGYUDANGXIANAIZHIWEILAIDESHANGYEHUANJINGLE。

万博体育账号忘记了  l XINGYEDEXIPAILANGCHAOYIJINGDAOLAI,QIYERUHESHIXIANZHUANXINGSHENGJI?

  SHISHENMEZHUZAIZHEQIYEDEXINGSHUAI?

万博体育账号忘记了  LIFUGANGRENWEIYINGGAICONGLIANGFANGMIANLAIKAN:“BIAOXIANGSHANG,WOMENDELIRUNYUELAIYUEDILE,JINGZHENGYUELAIYUEJILIELE,ZHENZHENGNENGGOUJUEDINGQIYESHENGSICUNWANGDEHEXINRENCAIYUELAIYUENANLIULE,DAIKUANYUELAIYUENANZUOLE,WEISHENMEHUICHUXIANZHEIYANGDEXIANXIANG?JIUQIYUANYOU,JIUZAIYUMUQIANDESHANGYEHUANJINGBIANHUADESUDUYUELAIYUEKUAI,SHANGYEHUANJINGDEFUZACHENGDUYESHILISHIKONGQIANDE,RUGUORENGYIKAOCHUANTONGCUFANGDEJINGYANQUJINGYINGQIYE,SHIHENNANHUODECHIJIUDEFAZHANCUNHUODE。”

  SIGEGUANJIANCI:“ZHUANXING”“SHENGJI”“JINHUA”“XITONG”

  l GUANYU“ZHUANXING”

  CHUANTONGDEQIYEJINGYINGDOUSHIWEIRAOQIYEDELIRUNZHANKAIDE。LIFUGANGRENWEI“QIYEJINGYINGDOUSHIWEIRAOZHE“10-8=2DESHUZIYOUXIQUZHANKAI,QIZHONG:10SHIXIAOSHOUE,8SHICHENGBEN,2SHILIRUN,WOMENSUOZUODEYIQIEDOUSHIWEILETISHENGXIAOSHOUE,JIANGDICHENGBEN,TISHENGLIRUNQUZHANKAIDE。”

万博体育账号忘记了  ZHUANXINGZAIYUZHONGSU、ZHUANBIANQIYEDEJIAZHIJIEGOU,TUPOCHUANTONGDANYIDEYILIRUNWEIZHUIQIUDEFAZHANMOSHI,QUZHUIQIUQIYEDEZENGZHIXINGSHOUYI,HUOZHESHIYITUOPINGTAIJIAZHIHUODEWAIYANXINGSHOUYI。“ZHUANXING”ZAIYUZHUANXINGQIYEDEJIAZHIJIEGOU。

  l GUANYU“SHENGJI”

万博体育账号忘记了  LIFUGANGYIJINGDONGWEILI,CONGYIJIALIANYUANGONGGONGZIDOUXIANXIEFABUCHUDEXIAOGONGSIDAOXIANZAISHIZHIGAODAQIANYIMEIYUAN,SHUOMINGLERUHELIYONGQIYESHENGJIBA10-8=2ZHEIGESHUZIZUODAOJIZHI。

  SUOYI“ZHUANXING”ZHUANDESHIJIEGOU,SHIZUZHIDEXIAOLV,“SHENGJI”SHIZUZHIMOSHIDEZHONGGOU,TISHENGDESHIXIAOLV。YIGESHIWEIRAOXIAOLV,YIGESHIJIAZHIDEMOSHI,YIDANGAOQINGCHULE“ZHUANXING”“SHENGJI”DEGEZHONGHANYI,JIUHUIFAXIANQISHISHILIANGGEGAINIAN,BUHUIZAIBATAMENHUNWEIYITAN。GAIZHUANXINGHAISHIGAISHENGJI,QUJUEYUQIYEDEXINGYETEXING。ZHIYOUZHAODAOWENTIHEXIN,CAINENGPOJUKAIWU,QIYECAINENGCHUQIZHISHENGDEFALI。

  l GUANYU“JINHUA”

  “WEISHENMESHIJIESHANGDEWUZHONGNEIMEDUO,ZHIYOUHOUZIJINHUACHENGLEREN?”

  ZHEIGEKANSI“SHAGUAJI”DEWENTI,QUEDUIZUZHIYOUZHESHENYUANYIYI。LIFUGANGSUIHOUZUOCHUJIEDA:

万博体育账号忘记了  “JIANDANDEHUIDA:HOUZIDANGZHONGDEMOUYIGEZHONGLEIJUBEIZHEJINHUACHENGRENDEJIYIN。DANGWOSHUOCHUZHEIGEDAANDESHIHOU,KENENGDAJIABINGBUJUEQIGUAI,DANWOMENQUEWEICENGZHEIYANGQUSIKAO。JIUXIANGWOMENDEHENDUOQIYE,CHANGCHANGSHIYANGZHEYIZHIXIAOTUZI,QUEZUOZHEYOUYITIANTANENGBIANCHENGYIZHIJUWUBADEMEIMENG。

  QIYEDEJIYINSHISHENME?WOMENKEWANGQIYEJIYEZHANGQING,CHENGWEIXINGYEBAZHU,QUEMEISHENJIUGUOWOMENDEQIYESHIFOUJUBEICHENGWEI"BAZHU"DEJIYIN。BUSHIMEIYIZHONGHOUZIZUIHOUDOUHUICHENGZHANGWEIREN,YINWEITAXUYAOHOUTIANCHIXUDEJINHUA,JIUXIANGHUOJIANXUYAOJINGGUOBUDUANDIAOSHIHOUCAINENGMINGZHONGBAXIN,QIYEDEFAZHANYESHIYIYANGDE,QIYEDEKAISHINIBIXUXIANFUYUDEJIYIN,ZAISUIZHESHIJIANDIAOSHI、GUANKONGHEXIUZHENG,ZHEILIANGBUQUEYIBUKE,YOURENQUEWANGWANGZONGSHIHULVEDIYIBU,SHUBUZHIDIYIBUYIJINGJUEDINGLENIJIEXIALAIDENULISHIFOUYOUJIAZHI。

  ZAISHANGYEXINSHENGTAIDEHUANJINGXIA,YIJINGBUSHIWUZHONGBIANDEGENGHAODESHIDAILE,BUSHIWOBINIZUODEGENGHAO,WOJIUNENGHUODEGENGHAODEFAZHAN,YINWEIXIANZAIDESHANGYEHUANJINGBUSHIYIGELIANGUANXINGDEHUANJING,ERSHIYIGEDUANYASHIFAZHANDEHUANJING,ZAIYUANYOUDEHUANJINGXIADANGNIKEWANGZUODEBIDUISHOUGENGHAODESHIHOUQISHIYIJINGZOUDAOLESIHUTONGLI,DUANYASHIFAZHANDESHIDAI,SHIYIXINWUZHONG、YIQIDIANFUXINGDEFEIDUICHENGDESHANGYEJIAZHILAIQUDAIJIUWUZHONGDESHIDAI。QIYEZHIYOUTASHANGJINHUA、DIANFUDEDAOLU,CAIYOUSHENGCUNDEKENENG。ZAIXIAODEQIYEDOUKEYITONGGUOJINHUALAIQUDAIWUZHONG。”

  l GUANYU“XITONG”

  XUDUOQIYEJIAJIUXIANGZHIZHUWANGSHANGDEZHIZHUREN,BEISUOXUEDESUIPIANHUAZHISHISHUFUZHULE,SUOYIHUICHUXIANYIPIANGAIQUAN、YIJIALUANZHENDEXIANXIANG。

  HEWEI“YIPIANGAIQUAN”?

  现象:通过不同的课程去学习企业战略万博体育账号忘记了、品质细节、文化建立、营销策略,到最后却学得一团乱迷失了方向;又或者老师让我们学“执行力”,说“没有执行一切都是空谈”,结果回去把不听话的员工全部开除,弄得公司鸡飞鸭子跳,不得安宁。

  WUQU:WOMENKEWANGTONGGUOYIGEDIANSHANGDETUPO,HUODEQIYEZHENGTISHANGDEYOUSHI,ZHEISHIQIYEJIAZAIXUEXISHIJIANZHONGCHUXIANDEYIGEHENDADEWENTI。

万博体育账号忘记了  HEWEI“YIJIALUANZHEN”?

  XIANXIANG:QIYEFANYINGYUANGONGJIJIXINGTIBUQILAI,SUOYIHUIHANHANKOUHAOCHANGZHIGE,BIAOMIANSHANGZHENFENLERENXIN,DANSHISHISHANGQUESHIYIJINGPIANLILEWENTISHIZHI,ZAICUOWUDEDAOLUSHANGYUEZOUYUEYUANLE。

  WUQU:BEIBIAOXIANGWENTIYANGAILEBEIHOUDESHISHI。

万博体育账号忘记了  WUZIBEN,BUYANSHANG,JINHUANANCHIJIU

万博体育账号忘记了  ZAIQIYEDESHIJIANDANGZHONG,YOULIANGJIANSHIQING,YISHI“JUECE”,ERSHI“ZHIXING”。NEIME“JUECE”HE“ZHIXING”DEGUANJIANZAINALINI?TAMENZHIJIANYOUYOUHEBUTONG?

  ZONGJIEXIALAI,“JUECE”SHIYAOTONGGUOZHUANHUANWEIDULAIJINXINGJUECE,ER“ZHIXING”SHIZHUANHUANJIAODULAIZUIHAODEDACHENGWOMENDEMUBIAO。SUOYIQIYEJIAYINGGAISIKAODESHIRUHETISHENGYIGEWEIDULAIKANDAIXIANYOUDEWENTI、ZHIMINGJIEJUEWENTIDEFANGXIANG,ERZHIXINGCENGYINGGAIKAOLVDESHIRUHETONGGUOZUIYOUDEJIAODULAIDACHENGJIDINGDEMUBIAO。

 

  LIFUGANGJULI,“ZIXINGCHECHANGJIAZHIJIANDEJINGZHENG,BIRUJIACHANGCAIQULIANSUOZIYINGDEFANGSHI,YICHANGCAIYONGLEJIAMENGDEFANGSHI,ZHEISHITONGYIWEIDUBUTONGJIAODUDEJINGZHENG,KEYISHUOSHIFEICHANGDECANLIE,MEIYOUTAIDADECHAYIXING,YINWEINENGLIANGJICHABUDUO,ERZIXINGCHECHANGGENGONGXIANGDANCHE,ZHEISHILIANGGEBUTONGWEIDUDEJINGZHENG,LIANGZHEJIANWANQUANBUCUNZAIJINGZHENGXING,WEIDUDEZHUANHUANDAILAILENENGLIANGJIDEJUDACHAYI。DANGXIADEQIYEJIAYINGGAISIKAORUHETIGAOCHAYIHUA、TISHENGWEIDUQUFUYUQIYEYIGEZHANXINDEJIYIN,YIYADAOXINGDEFANGSHI,YAOMEZHENGHE,YAOMEMIEDIAO。”


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